Do Something to Make the World a Better Place

“People want to do something to make the world a better place. They will help when they are invited to. Access to cheap, flexible tools removes many of the barriers to trying new things. You don’t need fancy computers to harness cognitive surplus; simple phones are enough. But one of the most important lessons is this: once you’ve figured out how to tap the surplus in a way that people care about, others can replicate your technique, over and over, around the world.” 

Clay Shirky - Cognitive Surplus: How Technology Makes Consumers Into Collaborators