It seems bunch of companies are sponsoring a competition that encourages folks to earn FourSquare type “badges for lifelong learning”.

I registered http://dmlbadges.com and forwarded it to http://www.star.me/, a Ze Frank project. Note: It may take a few hours for the DNS stuff to register.

Together, competition participants will contribute to a robust badge ecosystem, where traditional and 21st century skills and achievements are inspired, recognized, translated across contexts, and displayed and managed across the web.