This wasn’t just your run-of the-mill social media experiment. Like Luke Sullivan says in I See Dead Ad Jobs “Creativity matters now more than ever. We can’t buy people’s attention anymore.” and this was very creative, but still based in the old-skool adskills of storytelling. People paid attention because it was actually talking to them, as ReadWriteWeb reported there was a team checking the internet comments about the campaign in realtime while they were making it.

I’m looking forward to what they do with YouTube to disrupt the Super Bowl next year.

Brand Flakes for Breakfast. brandflakesforbreakfast: Old Spice p0wns social media [Post]. Retrieved from http://www.brandflakesforbreakfast.com/2010/07/old-spice-p0wns-social-media.html