ijohnpederson

Hugh has a piece titled Expressive Capital.

1. First we had Human Capital. You There! Go to the next village and kill everybody because I’m the Chief of this village and I say so etc.
2. Then came Physical Capital. Land, property, factories etc.
3. Then came Financial Capital. Money, credit, dollars etc.
4. Then came Intellectual Capital. Our widgets are better than your widgets because our engineers are smarter than your engineers etc.
5. Then came Emotional Capital. People love our product more than they love our competitor’s product etc. This is the space “Love Marks” plays around with so successfully: “A Love Mark is a brand that is loved by its user beyond reason” etc. So naturally, I’m thinking, “What next?” How do you out-Love-Mark the Love Mark?

Perhaps:

6. Expressive Capital. Our products make it easier for the end user to find and/or express meaning, narrative, metaphor, purpose, explanation and relevance in his/her own life than our competitor’s products.

Question: Have we (in education) made it past #4?
Realization: Social networking is expression. So are art and music. This is what our art and music educators have been talking about all this time.
Challenge: Get educators from “this is technology” to “this is a form of expression”.
Allies: Art, music, fine arts.
Enemies: Ourselves. Our policies. What happens when our children start “expressing” themselves?

(Originally posted July 25, 2005. Edited a bit today.)

This entry was posted on Tuesday, December 1st, 2009 at 2:52 pm and is filed under Twitter. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.