“Kellogg, the nation’s largest cereal maker, is being called to task by critics who object to the swine flu-conscious claim now bannered in bold lettering on the front of Cocoa Krispies cereal boxes: ‘Now helps support your child’s IMMUNITY.’”

Critics blast Kellogg’s claim that cereals can boost immunity – USATODAY.com
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I lived in Battle Creek for about four years when I was a kid and we always toured the plant with families that came in to visit us . . . so this my be a little heretical but . . . I simply can’t believe this caused synaptic connections with the people at Kellogg . . . this cereal is about 25% sugar by volume . . . then again, maybe my surprise is related to my apathetic attitude about chocolate and my love of Honeycomb!
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