ijohnpederson

Pearson Rules of Engagement at Edubloggercon 2008.

Great questions and comments.

* You are correct in that there may be an implication that you are endorsing Pearson products. But it’s also important for you to know we are not promoting any Pearson product. Though most of the books in our graduate courses are Pearson, not all of them are Pearson books. We don’t ask any of classroom teachers to change their curriculum, their lesson plans, their resources. We may sure we complete our due diligence to get permission from whomever to show their materials–posters, curriculum, textbooks, trade books, etc.–in our classroom video.
* We are shooting video for our graduate content courses. We work with universities, schools, and districts to deliver the graduate level content as stand-alone courses, Master’s programs, or professional development as site-based, blended, or online. We can license the content or host it; facilitiate it or not. We have a menu of services we can offer to universities, schools, and districts.
* We own the content outright because we want to exert some degree of control if we license our content to others. We have a responsibility to protect the classroom teachers and students who appear in any of our classroom footage.
* BTW, if the interview does not go as the interviewee had hoped or if the classroom teaching situation isn’t what the teacher wanted or liked, we don’t use the footage. I will not embarrass anyone. There are no director’s cuts, no outtakes.
* If you give permission for us to use your interview, your name and credentials will be shown in the video.
* The video will not be used for promotional purposes unless you give us permission to use it that way. Even then, at this point, we are only looking to use some footage to work with Steve Hargadon and NECC to promote their work. If there were possibilities of any other like promotional opportunities, we would ask your permission first.
* Reviewing final edits can be difficult. We can show you the transcript, I think.
* No, the video will not be available for the EduBloggerCon community. That goes back to the fact that Pearson will own it outright, but, more importantly, if the video is available to everyone, there are no guarantees how it will be edited or how it will be used, and no guarantees that whoever else has the video will get permission from the individuals for the ways they plan to use the video.

Elaine Roberts

…via edubloggercon » Pearson Video Project

Fail.